How can Ray Ban eyewear maintain high sales for decades? It’s hard for a brand to have a strong fan base! A big part of the reason for this is that Ray Ban eyewear has a fine production process.
Although Ray Ban is an authentic American brand, the production is outsourced to China. This article will accordingly give you valuable advice on the difficulties you encounter in selecting an eyeglasses supplier. Let’s start exploring where Ray Ban eyewear is made!
What Is Ray Ban?
Let’s start with a little history of the Ray Ban brand!
Ray Ban was founded in 1937 by the American company Bausch & Lomb. At the beginning of the company’s development, Ray Ban saw the U.S. Air Force pilots often because of the sun’s glare caused by unclear vision and troubles. In order to solve this problem, Ray Ban introduced the first sunglasses “Aviator”, which soon became popular among the American people.
In the 1950s, Ray Ban struck while the iron was hot by introducing the Wayfarer, a style that marked the beginning of the Ray Ban brand in the fashion world. The unique trapezoidal design and plastic frame are classic Ray Ban styles that have endured throughout the years.
In 1999, Bausch & Lomb sold the Ray Ban brand to the Italian Luxottica Group, which led Ray Ban to expand its product line, collaborate with celebrities and fashion brands, and gradually rejuvenate the brand image.
Today, Ray Ban is synonymous with classic fashion eyewear, and they continue to excel in fashion and practicality, which is highly appreciated by consumers.
In Which Countries Are Ray Ban Manufactured?
Italian 70%
Around 70% of Ray Ban eyewear is produced in Italy. Italy is the home base of Ray Ban and is responsible for producing the high-end and classic styles of Ray Ban eyewear. Most of these styles require meticulous craftsmanship and strict quality control requirements. In addition, the “Made in Italy” label has a good reputation in the luxury market, which is conducive to Ray Ban to maintain the high-end brand tone.
China 30%
The remaining 30% or so of Ray Ban eyewear is manufactured in China. Manufacturing in China is arguably the most cost-effective option. Although “Made in China” is always stigmatized in the world, it is obvious to everyone that China has the ability to manufacture and control the quality of its high-end products.
Why Do We Recommend You to Choose Made in China?
If you’re choosing a supplier of eyeglasses, I’d prefer to recommend one in China, and here are a few reasons why I recommend it:
1. Lower Production Costs
Price advantage boosts market competition. The biggest advantage of producing in China over Italy is the cost advantage. With lower production costs, you have a larger profit margin or an advantage when fighting a price war.
2. Adaptation to Mass Production
China has a well-established supply system and has the ability to help you fulfill large-scale orders quickly. Chinese factories are familiar with urgent orders, and producing in China is obviously more suitable for acute people than spending a long time waiting for the schedule of Italian factories.
3. Customized Services and Innovative Design
You may think that Chinese factories can only produce simple basics, but that’s not true. Many Chinese manufacturers offer OEM/ODM services, and as long as you can accurately describe your needs, they will produce the most popular items of the moment for you.
4. Introduction of New Equipment
In recent years, China’s investment in production equipment has increased year by year. For example, many of the same production lines and testing instruments as those in Italy have been introduced. This has effectively improved the quality of Chinese products.
5. Global Logistics and Transportation Facilitation
In terms of logistics, China has a well-established international transportation system, as well as efficient handling of customs and export documents, due to the fact that China has been exporting products abroad for many years. It is clear that exporting from China is more economical than the cost of exporting from Italy.
6. Chinese Government Policy Support
The Chinese government attaches great importance to the foreign trade industry and many preferential policies are favorable to you. For example, the establishment of special economic zones and free trade zones, tax incentives and export tax rebate policies. It effectively reduces the cost of importing products from China.
Ray Ban Suppliers in China
The manufacturer of Ray Ban eyewear is the Italian group Luxottica, which owns the Ray Ban brand and is responsible for its global production and distribution. But the suppliers in China are not specifically named. But that’s okay, you can find your high quality suppliers in these places where the eyewear industry is clustered!
Wenzhou City, Zhejiang Province
Main products: sunglasses and optical frames
Wenzhou City, Zhejiang Province is one of the core locations of China’s eyewear industry. In Wenzhou, you can find many small and medium-sized enterprises, most of them support OEM and ODM customization business with years of production experience. If you need to customize large quantity glasses, Wenzhou is a good option.
Examples of recommended vendors:
- Wenzhou M&I Eyewear Co., Ltd.
- Wenzhou Eugenia Eyewear Co., Ltd.
- Wenzhou Guande Glasses Co., Ltd.
Danyang City, Jiangsu Province
Main products: Optical lenses
Danyang City, Jiangsu Province is known as the “Optical Capital of China”. It is important to know that the whole of China produces a lot of optical lenses, but the small city of Danyang accounts for more than 70% of China’s production. Many famous domestic and foreign eyeglass brands have their factories in Danyang, and the extreme industrial agglomeration has led to the rapid development of research and development capabilities. The fame of Danyang eyeglasses is known all over the world.
Examples of recommended vendors:
- Danyang Hengda Optical Glasses Co., Ltd.
- Danyang Yibo Eyewear Co., Ltd.
- Danyang Kaida Optical Co., Ltd.
Shenzhen, Guangdong Province
Main products: sunglasses and optical glasses
The production of eyeglasses in Shenzhen is more in the direction of high-end and industry. As a high-tech city, Shenzhen is not only innovative in eyewear, but also has high-end modern production facilities, attracting many international brands to set up factories here. If you have a need for eyewear innovation, Shenzhen is the place for you.
Examples of recommended vendors:
- Shenzhen Kingho Optics Co., Ltd.
- Shenzhen Feirdio Optical Co., Ltd.
- Shenzhen Baolai Eyewear Co., Ltd.
Guangzhou, Guangdong Province
Main products: Polarized and sports glasses
As a port city, Guangzhou has a natural geographical advantage in foreign trade. Guangzhou’s eyewear production focuses on polarized lenses and sports glasses, and companies tend to produce on a large scale. If your goods are urgent or you have a large-scale order, choosing Guangzhou will be much more convenient.
Examples of recommended vendors:
- Guangzhou Bofeng Optical Glasses Co., Ltd.
- Guangzhou Winshiny Co., Ltd.
- Guangzhou Juepell Fashion Accessories Co., Ltd.
Conclusion
Understanding the origin of Ray Ban and the reasons for choosing it will hopefully help your business a little bit. If you’re having trouble sourcing in China, or want to save time and money on your purchases, contact us at meenogroup and we’ll give you the best help and support we can.
